Exhibit A

What's sending your customers to someone else.

Your homepage looks [blank] to Google and ChatGPT. A hidden setting on your site tells ChatGPT [don't list this business]. Google can't tell what you do, so it [skips you]. And your best sales pitch is stuck where the AI can't read it, so it quotes [a competitor].

Exhibit B / move your cursor. you are the lamp.

brimm reads yourwebsite.com your website ......... found ChatGPT search ....... blocked by your site what AI can see ...... almost nothing anything quotable .... none on the page what your business is. can't tell verdict .............. INVISIBLE

Every one of these is a person who searched for exactly what you sell, and got handed to someone else. The machines don't guess at what they can't read. They recommend a competitor. The audit shows you every leak, in plain English, worst first.

0/100

A real receipt

We ran a real Austin roofer.

It scored 58. When someone asks ChatGPT or Google for a "roofer near me," this site shows up as good as blank, so it never gets named. Every one of those searches is a roofing job going to a competitor. The audit shows any business exactly where it's leaking customers, worst first.

INVISIBLE TO "ROOFER NEAR ME" / live scan

The rubric

One sweep. Seventy-two readings.

GATEyour site loads securelypass

GATEyou let Google and AI see your sitefail

GATEyour services show up without special softwarefail

COREyour page says what it's about, clearlypass

COREyour title matches what you sellpass

COREGoogle knows which page is the real onepass

AMPsomething an AI can quote about you, up topfail

AMPGoogle can tell what your business isfail

AMPa real person stands behind the pagepass

HYGyour photos are labeled so search can use thempass

ten of seventy-two shown / the red lines are customers you're losing right now

In plain words

What a Brimm audit actually covers

SEO: classic search: Whether Google and Bing can crawl, index, and understand your pages. Brimm verifies crawler access, indexing permissions, canonical signals, sitemap health, titles and headings that name what you sell, internal linking, and the page structure that decides which searches you can even compete for.
AEO: answer boxes: Answer engine optimization is whether your page can be lifted into featured snippets and Google AI Overviews. Brimm checks snippet eligibility, structured data completeness, and whether your pages open with a direct, quotable answer instead of preamble.
GEO: AI citation: Generative engine optimization is whether ChatGPT, Claude, Perplexity, and Copilot can reach your site and would cite it. Brimm tests the AI crawlers by name, checks that your content renders without JavaScript, and scores how quotable your key passages are, using measures from published research rather than guesswork.
Local: the map and the city searches: For local businesses, Brimm checks whether your pages name your service and your city, whether each service and each real service area has a page that can rank, whether your name, address, and phone agree across the site, and whether your location pages are genuinely different or the copy-paste pattern Google's spam policy filters out.

Seventy-two checks in four tiers, each one citing the official documentation or named research it stands on. The reasoning behind every check is public in the learn library, and this site is graded by the same engine before anything ships.

SEO, AEO & GEO audit.

What's sending your customers to someone else.

We ran a real Austin roofer.

One sweep. Seventy-two readings.

What a Brimm audit actually covers

Things we refuse to do.

Coming soon.

Find out what you're losing.